Your positioning strategy is closely tied up to your product and industry. The OA is actually becoming much more than just a communication channel in China’s fierce digital market. This is happening more and more frequently. ![]() You might have seen some cases where an OA serves as a customer service hub, an e-commerce platform or both at the same time. Without it, you’ll lose all sense of direction - and can even make it harder for customers to navigate your OA. It’s necessary to position your OA and give it purpose. This article will use some of the theories of content marketing strategy and guide you through picking a right approach for your OA. Furthermore, a lack of presence on WeChat may put brands at a disadvantage, casting doubts on their authenticity. Its ease of use, speed and enormous user base make it a no-brainer for anyone wanting to appeal to the hugely valuable Chinese market.
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